PGA Tour Professional John Daly is one of the most popular players in the golf game. Other than Tiger, an appearance by Daly sells more tickets to a golf tournament than any player in the world. The amazing part of John Daly though, is how far beyond golf his popularity reaches. People that have never picked up a club know and like the character that is John Daly. His 2006 autobiography was a New York Times Best Seller.

His restaurants and stores have been extremely successful. Daly is featured prominently in Steve Azar’s new video currently in heavy rotation on CMT. John played guitar and sang to a sold out crowd at the Cavern Club (birthplace of the Beatles) this past summer.

Statistically John Daly’s recognition and popularity reach across gender, socio-economic and geographic lines. Men and women, young and old, wealthy and modest, in the US and abroad, Daly is a phenomena.

Perhaps most impressive is the Davie-Brown Index, a carefully maintained list of celebrities from all walks of life and their popularity and marketability. It’s one thing to be famous, it’s quite another to be an effective spokesperson. The Davie-Brown Index sorts it all out. Tom Cruise, Donald Trump and 1998 other big names are ranked for their recognition and popularity by gender, age, ethnic groups, geographic location and a host of other criteria. Among all 2000 names are only a handful of golfers (Tiger, Annika, Michelle Wie, Jack Nicklaus) and John Daly is one of them. His popularity rating is astounding.